Hi, my name is Emma Jokinen. I’m a 21-year-old first-generation American currently studying at the Savannah College of Art and Design, where I’m pursuing a degree in the Business of Beauty and Fragrance. I’m passionate about the ways beauty and design intersect, and I’m especially interested in how marketing and strategy can shape meaningful brand experiences.

To me, beauty is deeply personal—it influences how people see themselves and connect with the world. My goal is to positively impact the way consumers interact with the industry and its brands, creating authentic, innovative strategies that foster stronger connections and inspire confidence.